From Digital Wallpaper Pioneer to International Design Company
Photowall Celebrates 20 Years
Two decades ago, Photowall entered the traditional wallpaper industry with a new proposition: digitally printed, made-to-measure wallpaper. Today, Photowall is an international design and production company with annual revenue exceeding SEK 400 million and more than 95% of sales generated outside Sweden.
“Photowall revolutionized the wallpaper industry 20 years ago by enabling customers to create and customize their own designs online. That idea, combining design and high quality with technology that makes things easier for the customer, remains just as central to us today,” says Oscar von Konow, CEO of Photowall since October 2024.
Photowall has its headquarters and in-house production facility in Skarpnäck, outside Stockholm, where wallpaper is produced to order for customers around the world. The company’s largest markets are the US, France, and Germany.
“One of our greatest strengths is having design, technology, and production close together. It gives us control over the entire process and allows us to combine creative excellence and high quality with flexibility, short lead times, and a very simple customer proposition. This is valued by both private customers and interior designers and architects,” says Oscar von Konow.
Photowall is now entering the next phase of its development. The company continues to grow across both existing and new international markets while strengthening its position in B2B. Here, Photowall is seeing growing demand from interior designers, architects, hotels, retailers, and other commercial and public spaces.
As part of this expansion, the company is making a multimillion-krona investment in new printing technology. The investment will increase production capacity while opening up opportunities for new materials and greater possibilities to develop customized solutions for professional customers.
“With our new investment, we will have the Nordic region’s largest and most technologically advanced production facility for digitally printed wallpaper. It strengthens our existing business while opening up entirely new opportunities within the professional segment,” says Oscar von Konow.
Technological development has been part of Photowall’s DNA since the beginning. This spring, the company launched an AI-powered visualization tool that allows both private and professional customers to easily visualize a room, store, or shop window with new wallpaper or a mural.
“Since we launched the tool before the summer, more than 130,000 individuals and businesses have used it. It is a clear example of how we use new technology to make the step from inspiration to decision easier,” says Oscar von Konow.
After 20 years, the ambition remains the same: to make it as easy as possible to transform a space through design.
“Hanging wallpaper from Photowall should feel as easy as hanging a photo on the wall. We continue to broaden our wall decor offering and invest in making the journey from idea to finished wall even more inspiring and straightforward,” concludes Oscar von Konow, CEO of Photowall.
IMAGES
Info about B2B: https://www.photowall.de/fur-unternehmen
Images Trend 1: Quiet Wellness
Images Trend 2: Soulful BoHo
Images Trend 3: Dark Romance
Info Orgatec:
Where: Halle 10.2 | Stand L039 – M038
ABOUT MOTIFS AT ORGATEC
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ABOUT PHOTOWALL
With a single printing press and a new way to think about wallpaper, Photowall was founded in Stockholm in 2006. Digital printing opened up creative freedom: designs could be adapted, walls could become canvases for almost any motif, and customers could turn something of their own into something made for their space.
Today, our collection spans thousands of designs by artists, designers, and our own creative team, alongside extensive possibilities to customize or create anything from scratch. From a single wall at home to large-scale interior projects, everything can be adapted to the space, the idea, and the people who use it. Our professional services include dedicated project support and specialists in graphic design, imagery, and color, combining visual expertise with precision and speed.
All wallpaper is made to order in Stockholm, where design, technology, and craftsmanship come together in one simple ambition: to make the journey from idea to finished wall as straightforward as possible.
As we look ahead, we keep exploring new materials, techniques, and what walls can become.
Ease
With on-demand printing and the ability to produce almost any motif, we make it easy to adapt wallpaper to the dimensions, requirements, and visual direction of each project. From large-scale interiors to seasonal installations, our tools, services, and team are here to keep every step running smoothly.
Design
Our collection is constantly evolving through collaborations with renowned designers, leading illustrators, and our own creative team. With 20,000+ ready-to-order wallpaper motifs to choose from, we offer the freedom to find, adapt, or create a design for any space.
Quality
By combining craftsmanship, responsible production, and cutting-edge technology, we create high-quality wall decor while minimizing unnecessary waste. Everything is printed on demand in Sweden, giving us control over every step of production while allowing us to offer flexibility and fast delivery.
Monika Dagrée
on time PR GmbH ' Lietzenburger Str. 99 ' 10707 Berlin
Fon +49 (0)30 61 62 73 00 ' monika.dagree@ontimepr.com ' www.ontimepr.com
Geschäftsführerin: Monika Dagrée ' Amtsgericht Charlottenburg HRB 97211 B ' Steuernummer 27/461/33919 ' USt-ID Nr. DE233208706
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